
Get Started with our Business Building Charm Program Today!
Contact your Sales Representative at 1-800-828-7840
With every charm bracelet sold, retail jewelers learn more about their customer’s interests and lives. Relationships develop that lead to repeat business and cross-selling. By offering the World’s Largest Charm Collection in Silver and Gold, retail jewelers can offer the perfect charms and price-points to each customer that enters the store.
It’s not just about selling charms…. it’s about easily cultivating relationships that last for years. Just like watches and diamonds, you must show charms to sell charms. With Rembrandt Charms Business Building Charm Program, the repeat business is assured!
What are the benefits of our business building charm program?
1. We Bring Customers To You
We do not sell directly to consumers, we invest in consumer advertising to send customers to preferred retail jewelers listed on Rembrandt Charms Retail Locator.
- Retail Locator
- Consumer Marketing
- Contest
2. Their Repeat Business is Assured
Our dedicated account representatives are available to help you make the most of your store’s charm program. Take advantage of the charm ambassador program in order to optimize your program’s performance even further!
- Same Day engraving & Shipping
- Stock Balancing
- Preferred Partners

Charm Displays
Rembrandt Charms displays produce $4,500 – $7,500 in sales per square foot. They are designed to maximize limited real estate and free-up valuable showcase space. During the busiest store hours, displays act as a silent salesman. The vertical presentation of the display, merchandised with the best-selling charms by region, leads to impulse sterling silver purchases and karat-gold special orders.
Regardless of the store profile, we have the Charm Program that will be successful in your store. Offering a complete selection of floor, wall and counter-top displays that are available in multiple sizes and finishes. Custom Charm Department support is available.




100 Counter Top Display
Specs:
- Two-Sided, Rotating Countertop Display
- Holds 100 Charms & 2 Graphics
- 8-Piece Bracelet Tray
- Labels Provided for Easy Re-ordering
- Convenient Catalog Holder
- Locking Glass Doors
- Saves 2 Feet of Showcase Space!
- Retail Sales per sq ft: $4,800
- Annual Sales to Charm Collectors: 175+
- Display Footprint: 1 sq ft
13”W x 21”H x 7”D

128 Counter Display
Specs:
- Four-Sided, Rotating Countertop Display
- Holds 120 Charms & 2 Graphics
- 8-Piece Bracelet Tray
- Labels Provided for Easy Re-ordering
- Convenient Catalog Holder
- Locking Glass Doors
- Saves 1.5 Feet of Showcase Space!
- Retail Sales per sq ft: $5,850
- Annual Sales to Charm Collectors: 200+
- Display Footprint: 1 sq ft
13”W x 19”H x 13”D

330 Floor Display
Specs:
- Four-Sided, Rotating Charm Tower
- Holds 314 Charms, 8 Bracelets, and 4 Graphics
- Labels Provided for Easy Re-ordering
- Locking Glass Doors
- Storage Space
- Saves 7 Feet of Showcase Space!
- Retail Sales per sq ft: $5,300
- Annual Sales to Charm Collectors: 415+
- Display Footprint: 2.25 sq ft
18”W x 73”H x 18”D


450 Floor Display
Specs:
- Four-Sided, Rotating Charm Tower
- Holds 404 Charms, 16 Bracelets, and 4 Graphics
- Labels Provided for Easy Re-ordering
- Locking Glass Doors
- Storage Space
- Saves 10 Feet of Showcase Space!
- Retail Sales per sq ft: $7,045
- Annual Sales to Charm Collectors: 545+
- Display Footprint: 2.25 sq ft
18”W x 81”H x 18”D

720 Floor Display
Specs:
- Four-sided, rotating charm tower
- Holds 660 charms, 16 bracelets, and 4 graphics
- Labels provided for easy re-ordering
- Locking glass doors
- Storage space
- Removable trays allow multiple
customers to shop at once - Saves 13 feet of showcase space!
- Retail Sales per sq ft: $5,300
- Annual Sales to Charm Collectors: 415+
- Display Footprint: 2.25 sq ft
23.5”W x 81”H x 23.5”D
Choose between 15 displays in multiple styles and finishes.


900 Floor Display
Specs:
- Twin rotating towers
- Holds 868 charms, 16 bracelets, and 8 graphics
- Labels provided for easy re-ordering
- Locking glass doors
- Storage space
- Dual towers allow multiple customers to shop at once
- Saves over 18 feet of showcase space!
- Retail Sales per sq ft: $4,895
- Annual Sales to Charm Collectors: 900+
- Display Footprint: 5.56 sq ft
40”W x 82”H x 20”D

Expandable Wall Display
Specs per panel:
- Holds 86 charms, 8 bracelets, and 1 graphic
- Labels provided for easy re-ordering
- Locking glass door
- Saves over 2.5 Feet of showcase space!
- Retail Sales per sq ft: $4,275
- Annual Sales to Charm Collectors: 105+
- Display Footprint: 1 sq ft
19”W x 52”H x 4.5”D per Panel