Business Building Charm Program
What Retailers Have to Say:
“Since 1977, Rembrandt’s Charm Program has been a great success for our stores! The repeat business generated from an initial charm sale is impressive! Customers return to buy charms for other occasions, along with other items.”
– John Green, Lux Bond & Green, Proudly selling Rembrandt Charms since 1977!

Charm Displays
Rembrandt Charms displays produce $4,500 – $7,500 in sales per square foot. They are designed to maximize limited real estate and free-up valuable showcase space. During the busiest store hours, displays act as a silent salesperson. The vertical presentation of the display, merchandised with the best-selling charms by region, leads to impulse sterling silver purchases and karat-gold special orders.

Counter Displays

Floor Displays

Wall Displays
Regardless of the store profile, we have the Charm Program that will be successful in your store. Offering a complete selection of floor, wall and counter-top displays that are available in multiple sizes and finishes. Custom Charm Department support is available.
Marketing Materials
A complete range of digital and print materials are available to support your charm program.

Print Marketing

Digital Marketing
We Bring Customers To You
We do not sell directly to consumers, we invest in consumer advertising to send customers to preferred retail jewelers listed on Rembrandt Charms Retail Locator.
Their Repeat Business is Assured
Our dedicated account representatives are available to help you make the most of your store’s charm program. Take advantage of the charm ambassador program in order to optimize your program’s performance even further!

Same Day Engraving & Shipping

Stock Balancing

Loyal to Retail Jewelers for Over 50 Years
Get Started with our Business Building Charm Program Today!
With every charm bracelet sold, retail jewelers learn more about their customer’s interests and lives. Relationships develop that lead to repeat business and cross-selling. By offering the World’s Largest Charm Collection in Silver and Gold, retail jewelers can offer the perfect charms and price-points to each customer that enters the store.
It’s not just about selling charms…. it’s about easily cultivating relationships that last for years. Just like watches and diamonds, you must show charms to sell charms. With Rembrandt Charms Business Building Charm Program, the repeat business is assured!